On this shoot, I was reminded of how instrumental a videographer and, perhaps more specifically, an editor can be in terms of selling a product and creating a narrative. Dance tells a story by itself, of course, but with this latest project by Entasi, the narrative wasn’t linear – here, the choreography was modular, more like chapters. Chapters from comparable but contrasting stories, sometimes! And when you’re creating a one minute video of the entire thing… where do you start?

With KJ Mortimer at the helm as choreographer, 3Fall dance are back with their iconic Spring Tour featuring Sink or Swim. 3Fall Dance are a dance company from Chichester University, showcasing the phenomenal talents of the third-year dance students. […] One of my favourite things about what I do are the ‘what if’ moments in pre-production; when I talk to the client and learn about the brief and the creative juices start to flow.