When Stuart, the managing director of ECE Architecture, paused mid-sentence and said, “I’m doing something slightly different, away from the world of architecture… dogs” I couldn't help but chuckle. […] he'd managed to sum it up in a four-letters, dogs... a blunt loss of words that of recognised this is a new world…

In June, I collaborated with ECE Architecture, a company I have had a long and cherished relationship with. Our brief: to create a captivating video documenting their participation in the Worthing Festival 2023. This case study explores the considerations behind the lens as mikebdesigns (@mikebdesigns) captured the essence of ECE Architecture's unique Urban Art Project.